Introduction Modern retail (or trade) is a very important sales and distribution channel for Indian FMCG companies, especially in the urban and semi-urban clusters of the country where the end consumer seeks larger format stores, convenience, co-proximity to places they flock... Continue reading
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Tag: FMCG
Background The 103 billion dollar Indian FMCG industry, growing at a CAGR of 20% is unique compared to anywhere in the world. For starters, majority of its stakeholders are from traditional or unorganised retail as some people call it, which... Continue reading
Work from Home aka Work on Mobile The Indian FMCG industry has been on the path to automate its sales and frontline operations for more than a decade now. The final milestone (or reality) most FMCG leaders have been eyeing... Continue reading
Background Indian FMCG companies use two primary sales channels to market, distribute and sell their products i.e. General Trade (abbreviated as GT) and Modern Trade (abbreviated as MT). General trade is the first model that came into being before the... Continue reading
Introduction How many Indian companies in your professional career have you seen implementing a robust, comprehensive, automation-driven and scalable key performance indicators (KPI) framework for any business function, leave alone sales? I am pretty sure the count is low, if... Continue reading
Introduction Van Sales or Ready-Stock Sales has been a common and successful distribution model for the Indian FMCG industry. Simply putting, van sales is when a company by-passes the typical order cycle of its supply chain and delivers products directly... Continue reading
What is Sales Analytics? Ask any entrepreneur or CXO the single most important aspect of running a successful business, 99 out of 100 times the answer would be predictable and consistent sales. That's because sales is the logical culmination of... Continue reading
Introduction DMS or Distributor Management System is essentially a software that sits between an FMCG manufacturer say a Britannia Industries Limited (one of India’s leading food companies with a 100 year legacy) and a FMCG retailer say a 37 Krishna... Continue reading
Around 500 million smartphone users in 2019 Average selling price of a fully-loaded smartphone INR 7000 43% of wireless telecom subscribers (pan-India) from rural areas Cheapest mobile data in the world at INR 18.5 / GB Average monthly data usage... Continue reading
No industry is required to be as agile as FMCG. It has become increasingly pertinent for FMCG companies to have a dynamic plan to react quickly to changing consumption patterns.
Let’s see what could be some future trends for CPG market.