The Pledge As the Indian economy leaves behind the good, bad and ugly memories of 2020 and enter 2021 with revived hope, enthusiasm and positivity wrapped with a degree of uncertainty and fear at the subconscious level, Peri CRM has... Continue reading
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Tag: FMCG
Most CXO's and business leaders are cautious to comment on the status-quo of their Salesforce automation software. Those who have not implemented it, feel an automation void and want to jump onto the bandwagon someday soon, and those who have, respect... Continue reading
Introduction Modern retail (or trade) is a very important sales and distribution channel for Indian FMCG companies, especially in the urban and semi-urban clusters of the country where the end consumer seeks larger format stores, convenience, co-proximity to places they flock... Continue reading
Background The 103 billion dollar Indian FMCG industry, growing at a CAGR of 20% is unique compared to anywhere in the world. For starters, majority of its stakeholders are from traditional or unorganised retail as some people call it, which... Continue reading
Work from Home aka Work on Mobile The Indian FMCG industry has been on the path to automate its sales and frontline operations for more than a decade now. The final milestone (or reality) most FMCG leaders have been eyeing... Continue reading
Background Indian FMCG companies use two primary sales channels to market, distribute and sell their products i.e. General Trade (abbreviated as GT) and Modern Trade (abbreviated as MT). General trade is the first model that came into being before the... Continue reading
Introduction How many Indian companies in your professional career have you seen implementing a robust, comprehensive, automation-driven and scalable key performance indicators (KPI) framework for any business function, leave alone sales? I am pretty sure the count is low, if... Continue reading
Introduction Van Sales or Ready-Stock Sales has been a common and successful distribution model for the Indian FMCG industry. Simply putting, van sales is when a company by-passes the typical order cycle of its supply chain and delivers products directly... Continue reading
What is Sales Analytics? Ask any entrepreneur or CXO the single most important aspect of running a successful business, 99 out of 100 times the answer would be predictable and consistent sales. That's because sales is the logical culmination of... Continue reading
Introduction DMS or Distributor Management System is essentially a software that sits between an FMCG manufacturer say a Britannia Industries Limited (one of India’s leading food companies with a 100 year legacy) and a FMCG retailer say a 37 Krishna... Continue reading