Biscuits and Cookies

The word biscuit comes from the Latin word, “bis coctus,” which means twice baked. Biscuits have been baked for over thousands of years. Today, biscuit is a mass consumer product, hygienically packaged and made available at very competitive prices in different tastes across India. 65% of India’s biscuit production (totalling 630 thousand metric tonnes in FY 2018) happens in the organised sector, remaining in unorganised bakeries.

India is considered as the third largest producer of Biscuits after USA and China, however, the per capita consumption of biscuits in our country is only 1.8 kgs, compared to over 7.5kgs in the USA, UK and Japan. Biscuits can be broadly classified into Savoury (including biscuits and crackers) and Sweet (including chocolate, cookies, filled, sandvich and plain sweet).

Indian biscuit manufacturers enjoy varied market share depending on the geo clusters, biscuit category, and price points. However, on a broad scale here is the market snapshot:

National Players: Britannia leads the tally, followed by Parle and ITC. International brands like United and Mondelez maintain a niche in their respective segments.

Regional Players: Anmol and Surya Foods lead the tally sharing similar market share, followed by Raja, Mrs Bectors, Krown, Dukes, Patanjali and handful of others.

The top biscuit brands include Parle-G, Good Day, Marie, Tiger, 50-50, Nutri Choice, Oreo, Mcvitie’s and about a dozen more.

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