Having visibility, control and insights on the “Last mile” is paramount for all FMCG companies but becomes busines-critical for those who sell to modern trade or large formal retailers where the decision making by a consumer happens without any retailer interaction. Which is why companies deploy promoters (one or at times two) at these large formal retailers for defined number of days in a month. On top of their primary duties of managing the shelf, doing stock audits, planning and executing sampling activities, they keep a track of how many products are getting picked from the shelf defined as tertiary sales.
Tertiary sale is a company’s way of tracking offtake of products from retail shelves. It is a close-loop of sorts to the entire supply chain and helps in multitude of decision making like product demand, impact of schemes and promotional offers, effectiveness of sampling activities and reordering.
Peri CRM understands the importance of tertiary sales and has created a dedicated functionality to alllow promoters, merchandisers or even sales representatives to capture tertiary sales at a retailer using their handheld in a super-easy and efficient manner. Below are the top features of this module: