FMCG Sales and marketing is all about regularly sensing the pulse of the market and the consumers using either one of these engagement mechanisms:
Product Sampling
Physical Interviews
In-retail surveys
Digital surveys
And due to its very natures, surveys need to be flexible and cannot have “one-size fits all” attitude. Which is why Peri CRM allows sales and marketing think-tank to create surveys on the fly and distribute to the field force. Peri’s experienced team also helps companies formulate questions which can entail easier and more responses.