Why is Shelf Management (Most Crucial Feature) missing from most Indian CRMs despite it being the most important in FMCG?
As we understand, a fair share of the Indian FMCG market is still your neighborhood grocery stores (or Kiryana as they are called in Hindi). These stores follow a unique store layout with shelves not as well defined as their bigger counterparts like the departmental store or the super markets. This makes shelf management (or organizing shelves as per a defined layout and plan) a very painstaking, resources intensive and costly affair.
Peri CRM is innovating on this front and creating ways within the mobile application to easily and efficiently capture shelves with a lot of other interesting information. Lets look at the key ingredients of managing shelves:
Shelf management is a science in the retail world and alot of innovation, improvisation is required in a country like India. Stay tuned to this section and our blog for more updates.