The quest of the entire FMCG industry is to grab the retail space in as many geographies as possible. Once a company has its products on a retail shelf, the chances of a customer picking it for comparison vis-a-vis another product and eventually buying it remain very high. Periodic order taking and fulfilment is the only way a FMCG company can ensure this happens on a consistent basis. As India’s youngest and most innovative sales force automation platform, Peri’s fundamental quest has been to reduce barriers of retail order taking in every scenario possible. Which is why Peri CRM allows retail order taking:
Peri’s order screen gives a visual representation in the form a bar chart to easily help the sales representative identify the month-over-month sales value of a particular retailer. This trend when shown to the retailer gives a great sales pitch and sense of longevity to the interaction. The order taking page clearly segregates the SKU categories a company so that the order taker always focuses on one genre of products before moving to the next. There are multiple packaging options for different buying behaviour. Top this up with a dynamic and transparent trade promotions module, it gives a retail 100% confidence that he is interacting with a mature sales representative and company.
Peri’s innovation in order taking doesn’t stop here. Based on the requests of thousands of sales representatives across India, Peri has designed two features that facilitates order taking and ensures that a FMCG company never misses an order:
Peri’s intelligent alerts, based on the company requirements, help the sales representative avoid common mistakes like missing a key SKU or not replenishing SKU that is part of retailer’s buying behaviour. Once order taking at a retailer point gets handled by Peri’s mobile app, Peri analytics generates highly detailed reports and populates visually engaging dashboards for the middle and senior management to analyse the retail behaviour. Few KPI’s that gets highlighted are:
We invite you to test Peri for a full day with the challenge of taking maximum number of retail orders in the worst of conditions.