General Trade
₹50
The entire CRM ecosystem revolves around Customers and maintaining customer master data is perhaps the most important job of a CRM. Peri CRM manages customers through these two broad classifications:
- Business-to-Business (B2B): Customers which buy from an organisation but not directly sell to the end consumer. Example could be white-label importers or institutions like a school.
- Business-to-Consumer (B2C): Customers which buy, stock for an interim period or showcase on the shelves ultimately reaching the end consumers. Example could be a super stockiest, distributor or a retailer.