Google Maps
Perhaps the earliest mover of creating digital maps in India, Google has covered the length and breadth of the country in the past 15 odd years. It would be safe to say that of the 12 million retail outlets in India, Google Maps would have tagged close to 80% of that universe (if not more) and would have identified close to 50% as a points of interest.
Peri CRM’s founding team has been working on Google maps for more than a decade as part of various consulting assignments. So they were always clear that the power of Google maps has to be incorporated into Peri and offered to customers in a ready-to-use format.
“Peri CRM enables its FMCG customers to leverage the power of Google maps through Maps Customisations, finding exactly where a retailer is located, auto beat generation, calculating travel distances and creating geofences”
Below are some interesting data points and success stories of our customers by leveraging the power of Google Maps on Peri platform:
- Speed to market: Peri allows Indian FMCG companies to enter and expand in a new territory (where they are new or don’t have enough local knowledge base) by putting Sales representatives on auto-beat feature powered by Google maps
- 100% accurate KYC: A lot of companies face this problem even after putting a Sales automation tool that they do not really know their retail universe i.e. they don’t have accurate address, postal code, geo-coordinates, photograph and 10 digit mobile number. Peri leverages the reverse geocoding capabilities of Google maps to extract nearly accurate address (only the shop or street name has to be entered by the frontliner).
We invite you to onboard Peri CRM’s and Google maps comes as part of the package.