FMCG industry is driven by annual organisation-wide goals and periodic targets (monthly and quarterly). Peri CRM’s seasoned consultants brought their years of experience to give a goal and target setting capability in the hands of leadership and senior managers. The process starts from entering goal for a particular business division, particular geography for a financial year (all 12 months). This goal is then frozen and shared downline to division and geography heads who pick this and share it further as target to their line managers. These line manager finally have to distribute these targets to the frontline employees meticulously.