For a long time, territory beats were just a hygiene factor in FMCG sales force automation platforms. But with growing need of data analytics, visualisation and business intelligence in the industry, beat management has become a potent weapon to realise sales efficiencies. Peri CRM puts a lot of focus on beats aka geography because of passion, skill and experience of our consultants that allows FMCG companies to do an in-depth beat analysis using Peri analytics platform.
Peri is an industry leader in beat-level unit economics which means measuring and tracking top FMCG KPI’s for individual beats. This means that beats can be designed and configured on a periodic basis (typically during monthly meetings) with minimal effort at the end of sales managers. This ensures that each salesperson has an optimal number of beats and each beat has optimal number of outlets resulting in optimal time for interacting at each retail outlet. The average time to visit each beat, orders and delivery, business throughput, SKU preferences and similar insights can be dervied easily from Peri.