Tag: sale

  • Shelf management

    Shelf management

    Why is Shelf Management (Most Crucial Feature) missing from most Indian CRMs despite it being the most important in FMCG? As we understand, a fair share of the Indian FMCG market is still your neighborhood grocery stores (or Kiryana as they are called in Hindi). These stores follow a unique store layout with shelves not…

  • Tertiary Sales

    Tertiary Sales

    Having visibility, control and insights on the “Last mile” is paramount for all FMCG companies but becomes busines-critical for those who sell to modern trade or large formal retailers where the decision making by a consumer happens without any retailer interaction. Which is why companies deploy promoters (one or at times two) at these large…