10-15 years ago, FMCG companies used to draw retail clusters on a state’s political map and assign those to their frontliners. Acquisition and growth targets were set and reviewed on a regular basis. This was when technology was not at their disposal.
Slowly, technology evolved and early CRMs translated the physical mapping process onto their software. The Beat’s names had to be typed and outlets had to be manually assigned. Most Indian CRMs till date maintain the same outdated beat management functionality which does the job and maintains the status-quo. But it doesn’t even touch the true value technology-based Territory management can generate for companies and their end-users.
At its very inception, Peri’s team scrapped the traditional way of beat management. Then created from scratch, a territory management module to ease the lives of all stakeholders involved, be super effective and help companies gain insights from Google maps (a powerful map with infinite possibilities).
Peri’s patent-pending algorithm is changing the way beats are configured, managed and utilized and may become the gold standard for geo-mapping of supply & retail chain. Peri’s vision is to gain deep understanding of the Indian geography (by coming as close as possible to the Census of India, 2011 numbers) and ultimately offer these insights to FMCG companies targeting growth in a specific retail cluster.
Call us for a demo and you will be amazed by the power of visually seeing territory data for business and market insights using Peri’s analytics platform.