Consumer demand is hard to predict especially in the Indian ecosystem where majority of the retail is still unorganized, and consumer insights are sparingly available.
As the next best proxy to consumer demand, FMCG companies rely on stock movements across their distribution chain to predict market demand and plan their production and inventory levels accordingly. For this very reason, stock management of a company’s SKU’s across its supply and retail chain is the strongest pillar of Peri CRM. Our unique way of capturing stock at various time intervals, coupled with a month-end stock closing process ensures that sales, marketing and supply chain teams have a crystal clear visibility of stock like never before. Below are the key steps performed on Peri for holistic stock management:
Production to depots: Stock management begins when the stock manufactured in a company’s factory is transferred to the strategic depot locations in the geography (Peri has plans of automating this piece as well in the future).
Depots to distribution chain: These depots are strategically location to serve multiple cities and in some case multiple states as well. Orders placed by the distribution chain to these depots gets consolidated and dispatched again based on a defined logic (Peri will touch upon this also with the aforesaid module).
Stock check by SKU: Peri CRM allows various teams within a company (like sales, planning and internal audit) to take physical stock levels for each SKU and at each of these distribution location at periodic intervals (weekly, monthly and quarterly). This ensures that at any given point, company knows the market availability of each of its SKU’s to aid its inventory and production planning.
Stock check consolidated: Peri CRM developed this unique functionality where stock levels can be taken at a consolidated level. This becomes highly useful when the frontliners are constrained for time or there are challenges at the distribution point (either due to poor stock management or lack of control to do a detailed stock check by SKU).
For unified data management, Peri CRM gets seamlessly integrated with the company’s enterprise software (ERP’s like SAP All-in-one or Business-one, Microsoft Dynamics NAV or AX, Ramco, IFS and more) to allow both “pull” and “push” of stock data.
We believe stock management is one of our key strength and differentiation in the Indian CRM space.