As the next best proxy to consumer demand, FMCG companies rely on stock movements across their distribution chain to predict market demand and plan their production and inventory levels accordingly. For this very reason, stock management of a company’s SKU’s across its supply and retail chain is the strongest pillar of Peri CRM. Our unique way of capturing stock at various time intervals, coupled with a month-end stock closing process ensures that sales, marketing and supply chain teams have a crystal clear visibility of stock like never before. Below are the key steps performed on Peri for holistic stock management:
For unified data management, Peri CRM gets seamlessly integrated with the company’s enterprise software (ERP’s like SAP All-in-one or Business-one, Microsoft Dynamics NAV or AX, Ramco, IFS and more) to allow both “pull” and “push” of stock data.
We believe stock management is one of our key strength and differentiation in the Indian CRM space.