Peri CRM understands and respects that delicate yet highly important aspect about customer management. Which is why we created a scalable and fully customisable interactions management module that allows sales leadership and managers to create interaction surveys and questionnaires and rollout across their field force in a matter of minutes. Few examples are geography recce, customer profiling, product feedback, taste preferences, warehouse audits, competition analytics and more. Currently, Peri allows questions of these following types to be included as part of a survey or questionnaire:
- Proximity: This question allows the respondent to view co-workers and retailers in a particular geography
- Multiple choice: This question allows respondent to pick one or more predefined answer
- Text: This question is free text for entering detailed notes and observations
- Emoji: This question shows respondent only emojis or the visual representation of a particular emotion
- Image: This question opens up the smartphone camera of the respondent and takes an optimal sized image
The interactions captured on the field are viewed and analysed by leadership and managers using our business analytics module and allows them to take informed decisions.
Interaction management module has been highly appreciated by sales and marketing teams of Indian FMCG companies who earlier had to resort to outside, disconnected and less-scalable tools like Survey Monkey or Google Forms for their routine activities or had to outsource the same to market survey companies, both of which had its limitations.
