Peri CRM believes in leveraging the power of the technology products developed by great companies from India and across the world and layering it up with Indianised consumer behaviour, business processes and need-of-hour. This approach makes product development agile and more than that allows startups like ours to focus on our strengths of understanding and delivering products for a particular industry, or consumer group with best-in-class capabilities.
Which is why from our inception, we have integrated technology solutions from these technology leaders:

1. Google: Peri CRM has trusted Google’s suite of offering for maps, geo-understanding, and workforce productivity solutions. On top of that, Peri is distributed to Indian FMCG companies via Google Playstore.
2. Here.com: A global company and pioneer in in-car navigation, Peri CRM recently introduced Here to translate geo-coordinates into human readable address which can help Indian FMCG companies to know which city or village a representative is currently working. And to calculate distance travelled by the representative throughout the day. An added advantage of Here is in facilitating the startup ecosystem.
3. Government of India: Peri CRM launched a distributor management system (DMS) in Jan 2021 and integrated with Government of India’s GST offerings through MasterGST – a GST Suvidha Provider based out of Hyderabad, Telangana.
4. SMS and WhatsApp: Peri CRM is a strong proponent that FMCG companies should maintain constant touch with their partners (suppliers and retailers alike) through physical visits but also via SMS and WhatsApp communications which is powered by our communication partner TextLocal.