The lifecycle of a product begins from the company’s factory. A product then traverses the supply chain, waits on retail shelves and ends in a consumer’s home – where it’s finally used.  This is the reason why Peri CRM has incorporated various functionalities to manage products at different stages. Let’s look at them in greater detail:

1. Manufacturing: Products manufactured in a factory are digitized by the company’s ERP or manufacturing software and become company’s inventory at a depot or a warehouse. They get exposed to the outside world only when they are dispatched from these locations to the supply chain. Peri CRM integrates and accepts this data through its proprietary connectors using both REST API and FTP protocols.
2. Supply Chain: Once goods leave a depot or a warehouse, a company has little control over them (unless the company has its own distribution management system). This is where Peri CRM comes into play. Peri allows every entity in the supply chain to inherit or pull the product data from the manufacturer. This ensures data consistency, quick reporting and hassle-free reconciliation.
3. Retail Chain: Peri CRM allows retailers to view the company’s products that are available in the supply chain and place orders or check the delivery status. These products can then be pushed to the retailer’s point of sale system (POS) to allow data consistency and shelf management.
4. Salesperson: The traditional way of selling required salespersons to carry product samples and collateral in their bags that contained brochures, schemes, pricing sheets among other material. This was cumbersome, and also meant that product-level changes were hard to implement. Peri CRM allows companies to digitize their product information (categories and SKU’s) and distribute them to their sales and marketing teams spread across geographies live.

“We have a dream”, that one day every salesperson in the country would walk-in a sales meeting with just the Peri CRM app on their mobile and a product sampling box. In the same sales meeting, they would walk-out with a confirmed order!