– An old Proverb
It is 100% true for FMCG companies who closely track the retailers spread across a geography to place periodic orders (daily, weekly, fortnightly or monthly) to their salespersons or the distribution chain which acts a health-indicator of the end-customer demand.
A key job of a FMCG salesperson is to service the retail and distribution chain by acting as a communicator of the company’s expectations, market dynamics, schemes, incentives and other operational stuff. All this effort translates to an order, which goes through multiple checkpoints and finally results in delivery and revenue for the seller. Peri CRM meticulously captures the various elements of an order and gives an easy-to-use interface to ensure higher throughput. Few elements are:
An order in Peri moves across multiple stages (from ordered to delivered) with specific business rules at each stage. Peri CRM is continuously improvising to reduce barriers to order taking for the sales person to ensure no sales loss and enhanced customer satisfaction (follow us for exciting updates).
Fun fact: For some of our customers, “Order-based” secondary sales is close to 90% of the “Stock-derived” secondary sales.