Whilst the end consumer grabs the most attention and is rather hard to control, it is the supply chain (including the super stockists, and distributors) that becomes the strength and differentiation for FMCG companies. From its inception, Peri understands the importance of the supply chain and has incorporated a fully-functional, feature-rick Distribution management system (or DMS as it is often called). Peri is working towards a paradigm shift in automating the various processes and checkpoints across the supply chain for e.g. enabling stock management at these points at periodic intervals (weekly, monthly and quarterly). These tasks have been typically handled through customised DMS packages which large FMCG companies developed years back and are extremely hard to manage, control and enhance for purposes other than invoicing. We invite all FMCG companies and their distribution partners to come and try the extremely user-friendly Peri DMS and achieve tangible improvements in the order capturing, inventory management, dispatch and delivery management, collection and returns.

Let’s look at few use cases for a distributor of a FMCG company:

1. Inventory management: Peri gives distributors a comprehensive look at their stock i.e. stock in transit from the factory, stock in various warehouse locations and stock at key retailer points. Peri’s ease of data capture allows distributors, their support staff and FMCG managers to capture stock levels on a live basis and use that data to take business decision.
2. Territory coverage: FMCG companies have a defined logic of assigning distributors in a geography. It could be to create brand presence,  enhance coverage or gain competitive advantage. Since market is dynamic and evolves overtime, distributors often find themselves clueless about what’s going wrong? Peri CRM shows them where exactly sales are happening in their territory, who is contributing most and what’s the retailers feedback about their service levels.
3. Overall Return on Investment: Distributors in India are excellent in mathematics. They can tell you net profitability of their business for a particular FMCG company on their fingertips. Having said that, they also realise that their money gets blocked at various fronts like schemes reimbursement, slow moving inventory and market credit. Peri CRM gives them a quick snapshot of their overall ROI by capturing all this and doing the rather complex calculations.

In most of our interactions with distributors, they find Peri CRM a great utility for their business. To know more about Peri CRM’s Distribution management system (DMS) platform, please click on the below links and explore the functionalites in detail.