Whilst the end consumer grabs the most attention and is rather hard to control, it is the supply chain that becomes the strength and differentiation for FMCG companies. On this front, Peri is working towards a paradigm shift in automating the various processes and checkpoints across the supply chain for e.g. enabling stock management at these points at periodic intervals (weekly, monthly and quarterly). These tasks have been typically handled through the DMS packages (distributor management) which companies are now realizing are extremely hard to implement, control and enhance for purposes other than inventory management and invoicing.
Let’s look at few use cases for a distributor of a FMCG company:
- Stock management: Peri gives distributors a comprehensive look at their stock i.e. stock order, in transit from the factory, in various warehouse locations and at key retailer points. And ease of data capture allows them or their support staff to capture stock levels on a periodic basis.
- Territory coverage: FMCG companies have a defined logic of assigning distributors in a geography. It could be to create brand presence, enhance coverage or gain competitive advantage. Since market is dynamic and evolves overtime, distributors often find themselves clueless about what’s going wrong? Peri CRM shows them where exactly sales are happening in their territory, who is contributing most and what’s the retailers feedback about their service levels.
- Overall Return on Investment: Distributors in India are excellent in mathematics. They can tell you net profitability of their business with as particular FMCG company on their fingertips. Having said that, they also realise that their money gets blocked at various fronts like schemes reimbursement, slow moving inventory and market credit. Peri CRM gives them a quick snapshot of their overall ROI but capturing all this and doing the rather complex calculations.
In most of our interactions with distributors, they find Peri CRM a great utility for their business.
