Whilst the end consumer grabs the most attention and is rather hard to control, it is the supply chain that becomes the strength and differentiation for FMCG companies. On this front, Peri is working towards a paradigm shift in automating the various processes and checkpoints across the supply chain for e.g. enabling stock management at these points at periodic intervals (weekly, monthly and quarterly). These tasks have been typically handled through the DMS packages (distributor management) which companies are now realizing are extremely hard to implement, control and enhance for purposes other than inventory management and invoicing.
Let’s look at few use cases for a distributor of a FMCG company:
In most of our interactions with distributors, they find Peri CRM a great utility for their business.