Category: Beat Management

  • Beat Analytics

    Beat Analytics

    For a long time, territory beats were just a hygiene factor in FMCG sales force automation platforms. But with growing need of data analytics, visualisation and business intelligence in the industry, beat management has become a potent weapon to realise sales efficiencies. Peri CRM puts a lot of focus on beats aka geography because of…

  • Beat Planning and Optimisation

    Beat Planning and Optimisation

    Beat planning is getting a lot of importance and therefore, time and effort, for each distribution point and each sales resource for a FMCG company and its stakeholders. The common terms used for beat planning are “effective territory design” and “Permanent Journey Plan or PJP”.  A well-thought through beat plan ensures multiple benefits at the…