Who are the customers of an FMCG company?
The words “customer” and “account” are used interchangeably in most CRMs, which essentially mean the entity who is directly or indirectly buying products from the FMCG company. Broadly, Peri has these below mentioned customer types:
In Peri CRM, all these entities get methodically captured at various levels to deliver understanding and power in the hands of sales, marketing and service teams.