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Home Archive by category "All About FMCG"

Category: All About FMCG

fmcg distributors
All About FMCG
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DMS Adoption On The Rise For Indian FMCG

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The journey of creating distribution efficiency starts with digitization or as the jargon goes “moving to cloud”. What that essentially means is moving the day-to-day business transactions of a company like sale, purchase, invoicing etc from either paper or physical…

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All About FMCG
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Why Indian FMCG Companies Shy From Enforcing DMS

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If you have been exposed to the Indian FMCG sales and distribution ecosystem, there are high chances that you would have heard the rhetoric Indian FMCG distributors are not willing to adopt a DMS enforced by the brand, because they... Continue reading
data-analysis
All About FMCG
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Data & Insights As The New Normal

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The Pledge As the Indian economy leaves behind the good, bad and ugly memories of 2020 and enter 2021 with revived hope, enthusiasm and positivity wrapped with a degree of uncertainty and fear at the subconscious level, Peri CRM has... Continue reading
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All About FMCG
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Time to Plug Gaps in your SFA, as a post-COVID restructuring

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Most CXO's and business leaders are cautious to comment on the status-quo of their Salesforce automation software. Those who have not implemented it, feel an automation void and want to jump onto the bandwagon someday soon, and those who have, respect... Continue reading
fmcg-promoters
All About FMCG
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FMCG Promoter Automation

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Introduction Modern retail (or trade) is a very important sales and distribution channel for Indian FMCG companies, especially in the urban and semi-urban clusters of the country where the end consumer seeks larger format stores, convenience, co-proximity to places they flock... Continue reading
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All About FMCG
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Peri Covers FMCG General Trade 100%

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Background Indian FMCG companies use two primary sales channels to market, distribute and sell their products i.e. General Trade (abbreviated as GT) and Modern Trade (abbreviated as MT). General trade is the first model that came into being before the... Continue reading
ready-stock
All About FMCG
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FMCG Van Sales Automation – Need of the hour during COVID19

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Introduction Van Sales or Ready-Stock Sales has been a common and successful distribution model for the Indian FMCG industry. Simply putting, van sales is when a company by-passes the typical order cycle of its supply chain and delivers products directly... Continue reading
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All About FMCG
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DMS – The Missing Tech Piece in the Indian FMCG Puzzle

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Introduction DMS or Distributor Management System is essentially a software that sits between an FMCG manufacturer say a Britannia Industries Limited (one of India’s leading food companies with a 100 year legacy) and an FMCG retailer say a 37 Krishna... Continue reading
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All About FMCG
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Trends that will shape the FMCG market in 2020

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No industry is required to be as agile as FMCG. It has become increasingly pertinent for FMCG companies to have a dynamic plan to react quickly to changing consumption patterns.

Let’s see what could be some future trends for CPG market.

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All About FMCG
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6 techniques to cruise past your FMCG competitors

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India is expected to have a growth rate of nearly 21% CAGR with much of this growth being driven by rural consumption!

Learn 6 techniques to gain competitive advantage and get ahead of your competitors in the FMCG industry.

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