No industry is required to be as agile as FMCG. It has become increasingly pertinent for FMCG companies to have a dynamic plan to react quickly to changing consumption patterns.
Let’s see what could be some future trends for CPG market.
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Deploying a successful CRM implementation strategy is dependent on a proactive change management.
Read the tried-and-tested 7-step method for deploying a CRM solution that can help make the task much easier.
India is expected to have a growth rate of nearly 21% CAGR with much of this growth being driven by rural consumption!
Learn 6 techniques to gain competitive advantage and get ahead of your competitors in the FMCG industry.
Getting an entire team to adopt a new CRM strategy isn’t a simple process. For a solution to be successful, it’s important to be accepted throughout the organisational hierarchy.
Read how to ensure that all levels of stakeholders adopt a CRM strategy.
India is one of the top 5 economies in terms of purchasing power parity and third largest consumer market according to world economic forum report. The WEF report suggested that the consumer spending in india is expected to grow from…
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India is a growing hub for the retail and consumer market. It contributes to 5.8% of global consumption market, making CRM absolutely essential for its market. Government initiatives of allowing 100% FDI in single brand retail and 51% FDI in…
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Software products are not created overnight. Any new technology wave take years to build before it’s finally embraced by the market. So has been the case with Peri CRM – a cloud based SAAS (software as a service) product built... Continue reading