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work-from-home
COVID19
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#WFH New Norm In Indian FMCG Sales

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Work from Home aka Work on Mobile The Indian FMCG industry has been on the path to automate its sales and frontline operations for more than a decade now. The final milestone (or reality) most FMCG leaders have been eyeing... Continue reading
general-trade
All About FMCG
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Peri Covers FMCG General Trade 100%

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Background Indian FMCG companies use two primary sales channels to market, distribute and sell their products i.e. General Trade (abbreviated as GT) and Modern Trade (abbreviated as MT). General trade is the first model that came into being before the... Continue reading
data-analytics
All About Analytics
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Empower your Sales team with a robust KPI Framework

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Introduction How many Indian companies in your professional career have you seen implementing a robust, comprehensive, automation-driven and scalable key performance indicators (KPI) framework for any business function, leave alone sales? I am pretty sure the count is low, if... Continue reading
ready-stock
All About FMCG
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FMCG Van Sales Automation – Need of the hour during COVID19

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Introduction Van Sales or Ready-Stock Sales has been a common and successful distribution model for the Indian FMCG industry. Simply putting, van sales is when a company by-passes the typical order cycle of its supply chain and delivers products directly... Continue reading
Close-up of unrecognizable businessmen sitting at table full of sales reports and analytical papers making handshake while coming to common agreement after negotiation
All About Analytics
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7 Steps to adopt Sales Analytics in your organisation

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What is Sales Analytics? Ask any entrepreneur or CXO the single most important aspect of running a successful business, 99 out of 100 times the answer would be predictable and consistent sales. That's because sales is the logical culmination of... Continue reading
distribution-final
All About FMCG
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DMS – The Missing Tech Piece in the Indian FMCG Puzzle

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Introduction DMS or Distribution Management System is essentially a software that sits between a FMCG manufacturer say Britannia Industries Limited (one of India’s leading food companies with a 100 year legacy) and an FMCG retailer say 37 Krishna Super Marche... Continue reading
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All About CRMs
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Leverage Smartphone and Data as a SAAS Startup

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Around 500 million smartphone users in 2019 Average selling price of a fully-loaded smartphone INR 7000 43% of wireless telecom subscribers (pan-India) from rural areas Cheapest mobile data in the world at INR 18.5 / GB Average monthly data usage... Continue reading
Team Monitoring in Google Maps
Sales Learning
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How to manage your team using Google Maps

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As a Sales Manager, it is your job to constantly talk to your sales team and get regular updates.

For effective team monitoring, learn how to use the freely available and easy to set up Google Maps to track your team.

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PeriBlogImages-06 (1)
All About FMCG
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Trends that will shape the FMCG market in 2020

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No industry is required to be as agile as FMCG. It has become increasingly pertinent for FMCG companies to have a dynamic plan to react quickly to changing consumption patterns.

Let’s see what could be some future trends for CPG market.

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PeriBlogImages-04
All About CRMs
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7 Step guide to implement a CRM strategy for best results

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Deploying a successful CRM implementation strategy is dependent on a proactive change management.

Read the tried-and-tested 7-step method for deploying a CRM solution that can help make the task much easier.

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