Introduction to SAAS Let’s begin today’s blog by talking a bit about the SAAS ecosystem without which the Indian Sales force automation (SFA) and Distribution management system (DMS) platforms would not have flourished the way they have in the past... Continue reading
FMCG-The Mainstay of Indian Economy The FMCG industry remains a mainstay of the Indian economy and is one of the most complex sales and distribution network in the world with some unbelieve numbers – consumer spending upwards of USD 3... Continue reading
Background Peri CRM started its journey back in 2018 with the vision of transforming the Sales and distribution landscape in India. Our founders who had been consulting Indian FMCG companies in digital transformation and business process automation for many years... Continue reading
The journey of creating distribution efficiency starts with digitization or as the jargon goes “moving to cloud”. What that essentially means is moving the day-to-day business transactions of a company like sale, purchase, invoicing etc from either paper or physical…
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If you have been exposed to the Indian FMCG sales and distribution ecosystem, there are high chances that you would have heard the rhetoric Indian FMCG distributors are not willing to adopt a DMS enforced by the brand, because they... Continue reading
Call or more precisely a Sales Call in the Indian FMCG lingo is when a Sales frontliner (either sales executive, officer, distributor's salesman or a territory sales incharge) visits a retail shop (either adhoc or as part of his beat... Continue reading
The Pledge As the Indian economy leaves behind the good, bad and ugly memories of 2020 and enter 2021 with revived hope, enthusiasm and positivity wrapped with a degree of uncertainty and fear at the subconscious level, Peri CRM has... Continue reading
Most CXO's and business leaders are cautious to comment on the status-quo of their Salesforce automation software. Those who have not implemented it, feel an automation void and want to jump onto the bandwagon someday soon, and those who have, respect... Continue reading
Introduction Modern retail (or trade) is a very important sales and distribution channel for Indian FMCG companies, especially in the urban and semi-urban clusters of the country where the end consumer seeks larger format stores, convenience, co-proximity to places they flock... Continue reading
Background The 103 billion dollar Indian FMCG industry, growing at a CAGR of 20% is unique compared to anywhere in the world. For starters, majority of its stakeholders are from traditional or unorganised retail as some people call it, which... Continue reading