Lively and Playful Screens

Peri CRM's screens are a bredth of fresh air in the existing ecosytem of enterprise mobile apps. Most screens are set on a white and gray background to improve visiblity, with black body text and five contrasting or accent colors to highlight header and important text, buttons, action areas and icons to quickly identify key information. These colors doesnt make the screen boring for the users who spend anywhere between 4-10 hours daily on the application. In addition to colors, Peri's desigerns have attempted to minimise the data entry:

1) By relying more on taps and clicks and swipes

2) By using interactive and playful controls

3) By ensuring every screen is outdoor friendly

Visual & Graphical Representative

Peri CRM's mobile app automates multiple business processes of an organisation and within each handles large volumes of transactions across a day. This means that a typical user of Peri has a wide variety of data readily available on its smartphone. Peri's UI and UX designers have spent hours in the quest to maximise the amount of data on a screen, keeping it legible and comprehendible at the same time. The result is that Peri's screens rely heavily on intelligent, pictoral and graphical representation of data to utilise a user's subconscious mind or visual memory wwithout necessarily reading every element. Few examples which you must see in our Demo:

1) Bar charts of orders, month-over-month

2) Pie chart of targets with product mix

3) SKU's boxed display with brand packaging image

4) Outlet types boxed display with unique illustrations

30 Seconds Transaction Challenge

Peri CRM has been designed and developed by keeping few fundamental pillars in mind on of which is that every transation on Peri could potentially be completed within thirty (30) seconds time. (obviously some transactions take time due to their very nature and type of user). This thirty seconds challenge allowed our UI and UX designers to remove clutter or unnecssary elements from a screen and replace them with icons, dropdowns, shortcuts, swipes, taps. Why we believe this is important for Indian CRM's in FMCG space:

1) Unorgansided retail

2) No luxury of detailed data entry

3) Field working conditions are not always great

4) Daily visits and productivity targets are streched