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  • Peri Launches India's First Self-Onboarding SFA & DMS

    Shout-out to FMCG companies/distributors Implement a SFA & DMS in just 30 minutes!

    Begin Free Trial
  • Distribution Management System (DMS)

    India's first "Do It Yourself" and "Free to Try" platform for FMCG suppliers

    Begin Free Trial
  • FMCG CRM Reinvented

    We’re attempting what Tesla did to the automotive industry - a paradigm shift

    Check out Features
  • Connecting Frontline to Leadership

    Can you really consider a CRM successful until CEO has a birds-eye view of the frontline?

    Know the Benefits
  • Tailor-made for Indian-SalesForce

    Frustrated with westernized CRM systems? We created Peri CRM to service the Indian market - The Indian way!

    Know How
  • Organisation-wide Mobile Application

    Automate your sales, marketing, service, delivery and survey teams

    Read Use Cases

What's our Footprint in India?

India's Tech Adoption is on the Rise

Since our inception in January 2019, Peri CRM has been steadily increasing its footprint in the Indian FMCG Sales and Distribution automation space based on the three fundamental pillars of the product. First is our understanding of the Indian Geography which is embedded in the application through population data from Census of India 2011 (for the 36 Indian states, 640 districts, 4917 sub-districts, 7000 plus towns and 2 lakhs plus villages) and automatic beat generation powered by Google Maps. Second is our on-ground understanding of the needs, personalities, and behavioural patterns of Indian Sales representatives of different age groups and ethnicities (the oldest sales rep we serve is 63 years old, and our reps speak more than 15 languages) to ensure smooth adoption and voluntary data capture out of joy and duty vis-à-vis out of compulsion or penalty-based enforcement. Third is our understanding of the FMCG business processes and the journey of goods from production till a retail shelf allowing us to create meaningful, impactful, and highly relevant features. Below are few metrics that we are proud about:

25

#Indian Cities

850

#Frontliners

300000

#Retailers

8000

#Avg Daily Orders

Our Satisfied Customer Ecosystem

Peri CRM is trusted and endorsed by Indian FMCG companies of various shapes and sizes. On one hand, we serve a publicly listed Indian company that moved from a “sporadic automation and excel-driven” culture to an “end-to-end automation and data-driven” state in less than two years, with Peri playing a pivotal role in their IPO journey. On the other, we serve a child-nutrition start-up setting up robust business processes to support the accelerated business growth projected by their investors. Peri believes in creating a bond with our customers, owning their business problems rather than giving them a “one-size fits all” software and that automation should be directed towards specific goals like sales discipline, top line improvements, cost savings, and more. Below are few brands that are Peri enabled:

WWala Logo
BBTA Logo
Lilgoodness logo
Kudos Ayurveda Logo
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raj_logo
Vastu Logo
cremicamdpi
henvilla 200logo

Why upgrade existing Sales & Distribution Platforms?

  • Indian SFA's (Sales force automation) have Failed to Deliver
  • Majority of automations act as Black hole - loads of data going in, no insights coming out
  • Technology world has evolved, Indian tech platforms have remained mundane
  • Very high on data entry and administrative tasks
  • The Real customer i.e. the Frontliner has been totally ignored

What makes us different?

Tailor-Made Modules

Peri CRM is an end-to-end business process automation platform for Indian FMCG companies that supplements the ERP and traverses the journey of goods from production and storage facilities till retail shelves spread across the country leveraging a company’s sales and distribution channels. Peri is powered by highly scalable, intelligently designed and easy to adopt web and mobile platforms plus one of India’s topmost data visualisation platform i.e. Zoho Analytics.

All features mentioned below have been developed by our seasoned consultants after spending years automating and reengineering Indian, not western business processes. We take pride in our understanding of India’s diverse frontline ecosystem i.e. salesman, manager, distributors, retailers and all other support resources. And here’s our commitment to CXO’s and senior management of Indian FMCG companies – throw at us any business process poised in front of you either as a challenge or opportunity that requires digitization or enablement and we will give you a solution in Peri.

Sales Automation

Sales Automation

Employee management

Employee management

Product management

Product management

Customer management

Customer management

Distribution Automation

Distribution Automation

Beat Management

Beat Management

Order management

Order management

Target management

Target management

Expense management

Expense management

Interactions management

Interactions management

Business Analytics

Business Analytics

Stock management

Stock management

Modern Store Automation

Modern Store Automation

Van Automation

Van Automation

3rd Party Integrations

3rd Party Integrations

How we commit 100% utilisation?

Incredible UI and UX

Which FMCG Verticals We Serve?

From Manufacturing till the Retail shelf

Biscuits and Cookies

Types: FMCG Portfolio
Tags: biscuits, cookies, FMCG, india, pericrm, portfolio
India's Largest Packaged Food Product The word biscuit comes from the Latin word, “bis coctus,” which means twice baked. Biscuits have been baked for over thousands of years. Today, biscuit is a mass consumer product, hygienically packaged and made available...

Packaged Edible Oil

Types: FMCG Portfolio
Tags: biscuits, cookies, FMCG, india, pericrm, portfolio
The Backbone of Indian Cuisine Packaged Edible Oils have been the backbone of Indian cooking for more than 80 years now and have come a long way since the launch of first hydrogenated vegetable oil "Dalda" in 1937 by Hindustan...
ghee-cover-image

Ghee

Types: FMCG Portfolio
Tags: desi ghee, FMCG, ghee, industry research, market study, pericrm, portfolio
Oldest and Most Revered Cooking Oil Ghee is the oldest and most respected oil in the history of Indian cooking and directly correlates to the ayurvedic traditions of the country. The golden elixir has been produced, consumed and applied in...

What Makes Us Unique?

Our passion to empower Sales users in India

India's Most Affordable Automation Platform

Low entry-barrier Pricing

Starter Plan

Product Management

Pricing and Schemes

Depots,Suppliers Management

Retailer Management

Employee Management

Attendance,Leave Management

Automatic,Manual Beats

Sales Calls (TC),Orders (PC)

Top Industry Reports

Offline Working

Training on Smartphone

Ticket Based Support

INR 200/user/month 

Begin 3-Months Free Trial

Growth Plan

Everything in Starter Plan+

Distribution Management System (DMS)

Inventory Management

Custom Day-Start and Day-End Alarms

Surveys,Joint Working

Permanent Journey Planning (PJP)

Employee Claims Management

Order Invoice,Dispatch

Order Delivery Roster

Order Collections,Returns

Reports,Dashboards

Welcome SMS to Retailers

INR 300/user/month

Begin 3-Months Free Trial

Enterprise Plan

Everything in Growth Plan+

Targets and Incentives

Van Sales

Modern Trade Management

Daily,Monthly KPI’s

Advanced Reports,Dashboards

Analytics on Smartphone

Ticket,Call Based Support

Email Alerts,Notifications

Multi-level Approvals

*Data Migration Support

*Classroom Training

INR 400/user/month

Begin 3-Months Free Trial

Peri's Leadership

Seasoned Professionals- Single Vision

Peri CRM is an amalgamation of curious brains –  conceptualised, design and developed after spending years with Indian FMCG industry understanding the automation goals, pain points, expectations of the people who matter the most – salespersons or frontliners, as we prefer calling them. The core team is an interesting mix of traits like creativity, farsightedness and market disruption on one hand and process-orientation, meticulous execution and customer-centric on the other hand. They are supported by a lean and talented team of developers, testers, implementation consultants and field supervisors. Functions like Sales, marketing, HR and admin are engaged part-time till the startup reaches a sizeable user-base.

Harsh Kohli

headshot

Co-Founder, CEO

Ravi Sapra

Ravi

Co-Founder, Technology Advisor

Harinder Singh

Harinder_Singh_Headshot

Co-Founder, COO

Peri CRM's Evolution

2015

Gen-01 Catalyst Mobile App for Medical Devices Industry

2016

Gen-02 DNA Mobile App for Telcom Services

2017

Gen-03 Genesis of Peri Mobile App

2018

Gen-04 Complete Revamp of Peri to its current form

Best-In-Class Features

Features that ensure 100% adoption, data capture and employee satisfaction

Interactions management

Surveys

₹50 Show details
Stock management

Stock Taking

₹25 Show details

Allowances Management

₹50 Show details
Business Analytics

Key Performance Indicators (KPIs)

Show details
Beat Management

Beat Planning and Optimisation

₹25 Show details

Retail Order Taking

₹25 Show details
Business Analytics

Reports and Dashboard

Show details

What makes us Automation experts?

Follow blogs of our experienced consultants and authors

sfa-affordability
All About FMCG
Read more

Accessibility & Affordability of Indian SAAS

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Introduction to SAAS Let’s begin today’s blog by talking a bit about the SAAS ecosystem without which the Indian Sales force automation (SFA) and Distribution management system (DMS) platforms would not have flourished the way they have in the past... Continue reading
DMS-Banner
All About FMCG
Read more

Best SFA and DMS Offer for FMCG

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FMCG-The Mainstay of Indian Economy The FMCG industry remains a mainstay of the Indian economy and is one of the most complex sales and distribution network in the world with some unbelieve numbers – consumer spending upwards of USD 3... Continue reading
DIY-blog-banner_final
All About FMCG
Read more

India’s First Do-It-Yourself SFA and DMS for FMCG

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Background Peri CRM started its journey back in 2018 with the vision of transforming the Sales and distribution landscape in India. Our founders who had been consulting Indian FMCG companies in digital transformation and business process automation for many years... Continue reading
fmcg distributors
All About FMCG
Read more

DMS Adoption On The Rise For Indian FMCG

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The journey of creating distribution efficiency starts with digitization or as the jargon goes “moving to cloud”. What that essentially means is moving the day-to-day business transactions of a company like sale, purchase, invoicing etc from either paper or physical…

Continue reading
800px-Technology-Adoption-Lifecycle
All About FMCG
Read more

Why Indian FMCG Companies Shy From Enforcing DMS

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If you have been exposed to the Indian FMCG sales and distribution ecosystem, there are high chances that you would have heard the rhetoric Indian FMCG distributors are not willing to adopt a DMS enforced by the brand, because they... Continue reading

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Get in Touch

Peri Technologies Private Limited
91 Spring Board, Building Number 145, Sector 44 Rd,
Gurugram, Haryana-122003
Email: sales@pericrm.com
Mobile: +91-96508-80404