Peri CRM is an amalgamation of curious brains –  conceptualised, design and developed after spending years with Indian FMCG industry understanding the automation goals, pain points, expectations of the people who matter the most – salespersons or frontliners, as we prefer calling them. The core team is an interesting mix of traits like creativity, farsightedness and market disruption on one hand and process-orientation, meticulous execution and customer-centric on the other hand. They are supported by a lean and talented team of developers, testers, implementation consultants and field supervisors. Functions like Sales, marketing, HR and admin are engaged part-time till the startup reaches a sizeable user-base.