Since our inception in January 2019, Peri CRM has been steadily increasing its footprint in the Indian FMCG Sales and Distribution automation space based on the three fundamental pillars of the product. First is our understanding of the Indian Geography which is embedded in the application through population data from Census of India 2011 (for the 36 Indian states, 640 districts, 4917 sub-districts, 7000 plus towns and 2 lakhs plus villages) and automatic beat generation powered by Google Maps. Second is our on-ground understanding of the needs, personalities, and behavioural patterns of Indian Sales representatives of different age groups and ethnicities (the oldest sales rep we serve is 63 years old, and our reps speak more than 15 languages) to ensure smooth adoption and voluntary data capture out of joy and duty vis-à-vis out of compulsion or penalty-based enforcement. Third is our understanding of the FMCG business processes and the journey of goods from production till a retail shelf allowing us to create meaningful, impactful, and highly relevant features. Below are few metrics that we are proud about:

Peri CRM is trusted and endorsed by Indian FMCG companies of various shapes and sizes. On one hand, we serve a publicly listed Indian company that moved from a “sporadic automation and excel-driven” culture to an “end-to-end automation and data-driven” state in less than two years, with Peri playing a pivotal role in their IPO journey. On the other, we serve a child-nutrition start-up setting up robust business processes to support the accelerated business growth projected by their investors. Peri believes in creating a bond with our customers, owning their business problems rather than giving them a “one-size fits all” software and that automation should be directed towards specific goals like sales discipline, top line improvements, cost savings, and more. Below are few brands that are Peri enabled: