Since inception back in January 2019, Peri CRM has been steadily increasing its footprint in the Indian FMCG Salesforce automation space based on 3 fundamental pillars of the product. First is our understanding of the Indian Geography where we cover master data including population data from Census of India 2011 of the 36 Indian states, 640 districts, 4917 sub-districts, 7000 plus towns and 2 lakh plus villages. Second is our on-ground understanding of the needs, personalities and behaviour patterns of the Indian Sales representatives to ensure smooth adoption and voluntary data capture not by compulsion or other strict enforcement techniques. Third is our understanding of the FMCG business processes from production till a retail shelf allowing us to create meaningful, impactful and highly useful features. Below are few metrics:

Peri CRM is trusted, adopted and utilised by Indian FMCG companies of various shapes and sizes. On one hand, we have a listed Indian company who moved from a “dissatisfied automation” to “What more can I extract from this automation” state in less than two years. On the other, we have a child-nutrition funded startup who is setting up robust business processes to support the accelerated business growth. Peri believes in creating a bond with our customers, owning their business problems rather than giving them a “one-size fits all” software. Below are few brands that are Peri enabled: