Since our inception in January 2019, Peri CRM has been steadily increasing its footprint in the Indian FMCG Sales and Distribution automation space based on the three fundamental pillars of the product. First is our understanding of the Indian Geography which is embedded in the application through population data from Census of India 2011 (for the 36 Indian states, 640 districts, 4917 sub-districts, 7000 plus towns and 2 lakhs plus villages) and automatic beat generation powered by Google Maps. Second is our on-ground understanding of the needs, personalities, and behavioural patterns of Indian Sales representatives of different age groups and ethnicities (the oldest sales rep we serve is 63 years old, and our reps speak more than 15 languages) to ensure smooth adoption and voluntary data capture out of joy and duty vis-à-vis out of compulsion or penalty-based enforcement. Third is our understanding of the FMCG business processes and the journey of goods from production till a retail shelf allowing us to create meaningful, impactful, and highly relevant features. Below are few metrics that we are proud about: