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  • FMCG CRM Reinvented

    We’re attempting what Tesla did to the automotive industry - a paradigm shift

    Check out Features
  • Connecting Frontline to Leadership

    Can you really consider a CRM successful until CEO has a birds-eye view of the frontline?

    Know the Benefits
  • Tailor-made for Indian-SalesForce

    Frustrated with westernized CRM systems? We created Peri CRM to service the Indian market - The Indian way!

    Know How
  • Organisation-wide Mobile Application

    Automate your sales, marketing, service, delivery and survey teams

    Read Use Cases

What's our Footprint in India?

India's Tech Adoption is on the Rise

Since inception back in January 2019, Peri CRM has been steadily increasing its footprint in the Indian FMCG Salesforce automation space based on 3 fundamental pillars of the product. First is our understanding of the Indian Geography where we cover master data including population data from Census of India 2011 of the 36 Indian states, 640 districts, 4917 sub-districts, 7000 plus towns and 2 lakh plus villages. Second is our on-ground understanding of the needs, personalities and behaviour patterns of the Indian Sales representatives to ensure smooth adoption and voluntary data capture not by compulsion or other strict enforcement techniques. Third is our understanding of the FMCG business processes from production till a retail shelf allowing us to create meaningful, impactful and highly useful features. Below are few metrics:

25

#Indian Cities

850

#Frontliners

300000

#Retailers

8000

#Avg Daily Orders

Our Satisfied Customer Ecosystem

Peri CRM is trusted, adopted and utilised by Indian FMCG companies of various shapes and sizes. On one hand, we have a listed Indian company who moved from a “dissatisfied automation” to “What more can I extract from this automation” state in less than two years. On the other, we have a child-nutrition funded startup who is setting up robust business processes to support the accelerated business growth. Peri believes in creating a bond with our customers, owning their business problems rather than giving them a “one-size fits all” software. Below are few brands that are Peri enabled:

WWala Logo
BBTA Logo
Lilgoodness logo
Kudos Ayurveda Logo
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Vastu Logo
cremicamdpi
henvilla 200logo

Why should you replace your existing CRM?

Indian CRM's have Failed to Deliver!

  • Black hole - loads of data going in, no insights coming out
  • Technology world has evolved, Indian CRM's have remained Mundane
  • Very high on data entry and administrative tasks
  • The Real customer i.e. the Frontliner has been totally ignored

What makes us different?

Tailor-Made Modules

Peri CRM is a scalable, intelligently designed and easy to adopt smartphone application to augment a company’s business processes. All features mentioned below have been developed by our seasoned consultants after spending years automating or reengineering Indian (not western) business processes. And here’s our commitment to CXO’s and senior management of Indian FMCG companies – throw at us any business process (poised in front of you either as a challenge or opportunity) that requires digitization or enablement and we will give you a solution in Peri.

Employee management

Employee management

Product management

Product management

Customer management

Customer management

Distribution management

Distribution management

Beat Management

Beat Management

Stock management

Stock management

Order management

Order management

Shelf management

Shelf management

Target management

Target management

Expense management

Expense management

Interactions management

Interactions management

Business Analytics

Business Analytics

Promoter Management

Promoter Management

Van Sales

Van Sales

How we commit 100% utilisation?

Incredible UI and UX

How do we care about our Users?

Stories from the Field

Is CRM implementation a costly proposition?

Low entry-barrier Pricing

Starter Plan

Employee Management

Product Management

Distribution Management

Territory Management

Order Management

–

–

INR 200/month

Growth Plan

Starter Plan Modules +

Stock Management

SMS Gateway

Mass and Trigger Notifications

Target Management

Interaction Management

–

INR 300/month

Enterprise Plan

Growth Plan Modules +

Customer Management

Shelf Management

PDF-Formatted Reports

Master Data Migration Support

Expense Management

Business Forecasting

INR 500/month

Who we are?

Seasoned Professionals- Single Vision

Peri CRM is an amalgamation of curious brains –  conceptualised, design and developed after spending years with Indian FMCG industry understanding the automation goals, pain points, expectations of the people who matter the most – salespersons or frontliners, as we prefer calling them. The core team is an interesting mix of traits like creativity, farsightedness and market disruption on one hand and process-orientation, meticulous execution and customer-centric on the other hand. They are supported by a lean and talented team of developers, testers, implementation consultants and field supervisors. Functions like Sales, marketing, HR and admin are engaged part-time till the startup reaches a sizeable user-base.

10+ Years

Management Consulting

13+ Years

Technology Projects

5+ Years

User-Centric Design

headshot_2

Harsh

Founder

ravi

Ravi

Technology

designer

Namrata

Design

Peri CRM's Evolution

2015

Gen-01 Catalyst Mobile App for Medical Devices Industry

2016

Gen-02 DNA Mobile App for Telcom Services

2017

Gen-03 Genesis of Peri Mobile App

2018

Gen-04 Complete Revamp of Peri to its current form

What makes us CRM experts?

Follow blogs of our experienced consultants and authors

data-analysis
All About FMCG
Read more

Data & Insights As The New Normal

/ 2422 / 0
The Pledge As the Indian economy leaves behind the good, bad and ugly memories of 2020 and enter 2021 with revived hope, enthusiasm and positivity wrapped with a degree of uncertainty and fear at the subconscious level, Peri CRM has... Continue reading
Enterprise-software-gaps_new
All About FMCG
Read more

Time to Plug Gaps in your SFA, as a post-COVID restructuring

/ 2418 / 0
Most CXO's and business leaders are cautious to comment on the status-quo of their Salesforce automation software. Those who have not implemented it, feel an automation void and want to jump onto the bandwagon someday soon, and those who have, respect... Continue reading
fmcg-promoters
All About FMCG
Read more

FMCG Promoter Automation

/ 2650 / 2
Introduction Modern retail (or trade) is a very important sales and distribution channel for Indian FMCG companies, especially in the urban and semi-urban clusters of the country where the end consumer seeks larger format stores, convenience, co-proximity to places they flock... Continue reading
mobile-first-crm
COVID19
Read more

Why Indian FMCG Manufacturers Need A Mobile-First CRM, ASAP!

/ 2081 / 0
Background The 103 billion dollar Indian FMCG industry, growing at a CAGR of 20% is unique compared to anywhere in the world. For starters, majority of its stakeholders are from traditional or unorganised retail as some people call it, which... Continue reading
work-from-home
COVID19
Read more

#WFH New Norm In Indian FMCG Sales

/ 2316 / 0
Work from Home aka Work on Mobile The Indian FMCG industry has been on the path to automate its sales and frontline operations for more than a decade now. The final milestone (or reality) most FMCG leaders have been eyeing... Continue reading

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Get in Touch

91 Spring Board (Co-working space), Building Number 145, Sector 44 Rd,
Gurugram, Haryana-122003
Email: sales@pericrm.com
Mobile: +91-96508-80404